PIYAWAT AMNUAYPHONCHAROEN

Head of Data Analytics

"Behind every data point is a person and every insight is a chance to create real opportunity."

Piyawat leads Analytics team at ABACUS digital, where the team focuses on solving problems with data and turning insights into real business impact. Working closely with product, business, risk and finance teams, they deliver everything from dashboards and in-depth analysis to data products such as scoring models, automation, and AI solutions. His mission is to optimize every part of lending journey, so that ABACUS digital can approve more underserved customers and open up financial opportunities for people who need them most.

Throughout his career, Piyawat has been driven by simple belief: good data leads to better decisions, and better decisions create meaningful impact. Before joining ABACUS digital, he worked as Data Analyst across industries including e-commerce and investment. At LINE Company (Thailand), he supported multiple teams behind LINE SHOPPING, the company's e-commerce platform, by building dashboards, delivering insights, and helping detect and prevent fraud. That experience deepened his understanding of how data shapes products and customer behavior.

Piyawat holds a Bachelor's degree in Computer Engineering with First-Class Honours from Chulalongkorn University.