At ABACUS Digital, we believe communication plays a vital role in building trust and long-term customer relationships. As a Customer Communication Strategist, you will lead the design and optimization of messaging strategies that connect with borrowers at every important moment of their journey—from loan activation, repayment, to re-engagement. Your work will shape how ABACUS communicates with customers in a way that is clear, empathetic, and aligned with our brand voice, ultimately strengthening customer loyalty and financial wellbeing.

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What you will do

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• Design and optimize customer communication strategies across multiple touchpoints, ensuring messages are aligned with portfolio goals and customer journey milestones.

• Develop and manage multi-channel communication flows (push notifications, LINE, SMS, in-app messages) that deliver clear, timely, and supportive messages.

• Initiate and lead communication campaigns (e.g., repayment reminders, win-back messaging, promotional offers) in collaboration with marketing, portfolio, and product teams.

• Craft messaging frameworks that combine behavioral insights, customer segmentation, and brand voice to promote responsible repayment and positive credit habits.

• Collaborate with user research and customer support teams to uncover customer insights and apply them to improve communication experiences.

• Work closely with cross-functional partners (communications, product, data, legal, collection) to ensure all messaging is empathetic, effective, and compliant.

 

What we look for

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• Bachelor’s degree in Arts, Languages, Communications, Marketing, or related fields.

• 1+ year of experience in marketing communication, content design, or campaign messaging (experience in fintech or financial services is a plus).

• Strong writing and storytelling skills with the ability to craft messages that are clear, empathetic, and brand-aligned.

• Familiarity with multi-channel communication tools (push, SMS, LINE, in-app messaging) or CRM/marketing automation platforms.

• Analytical mindset with the ability to interpret customer behavior data and apply insights to improve communication effectiveness.

• Understanding of behavioral science, customer psychology, or UX writing is a strong advantage.

• Creative, detail-oriented, and comfortable working cross-functionally with diverse teams.

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If you are interested in joining our team, please click on the "Apply Now" button to send your CV and portfolio (if applicable). Alternatively, if you have any questions, please feel free to contact us at careers@abacusdigital.com