ABACUS digital is an advanced digital lending platform, driven by data but powered by people. We combine a genuine understanding of on-the-ground realities with leading-edge innovation to create meaningful, practical and first-to-market financial solutions.   

 

We’re working to create and build new ways for everyone to access finance and have a real chance at a better life, and we’re looking for a full-time copy writer to help us create those products and opportunities at ABACUS digital

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What you will do

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Community Engagement:

• Maintain a content calendar for regular and timely posting on social media platforms.

• Foster and grow an engaged and loyal online community around the brand.

• Crafting effective responses on social media tois crucial for maintaining a positive brand image and customer relationships.

• Encourage user-generated content and engage with user-generated content appropriately.

 

Monitoring and Analysis:

• Monitor social media channels for trends, discussions, and competitor activities.

• Provide insights based on social listening data to inform branding, marketing, and business decisions.

• Use social media analytics tools to track key performance indicators (KPIs) and provide regular reports to evaluate the success of social media efforts.

 

Collaboration and Coordination:

• Partner with the creative team to generate content based on insights gathered from customer feedback.

• Coordinate with third parties, such as Key Opinion Leaders (KOLs), publishers and other partners, to ensure accurate information is shared is essential for maintaining credibility and a positive brand image.

• Work with communication admin to ensure all the respond to comments, messages, and mentions on social media in a timely and authentic manner.

 

Stay Informed:

• Stay up-to-date with industry trends, social media platform updates.

 

What we look for

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• Education: Bachelor's degree in marketing, communications or related fields 

• Proven Experience: 2-5 years as a successful Social Media Manager or in a similar role. Preferred knowledge of the financial services industry.

• Tool and Analytics Proficiency: Familiarity with social media tools and analytics for effective campaign planning and analysis.

• Current Trends Insight: Deep understanding of trends in social media and digital marketing.

• Analytical Skills: Strong critical thinking and problem-solving abilities 

• Organizational Skills: Strong ability to manage multiple tasks efficiently.

• Communication Excellence: Strong written and verbal skills, adept at adapting to the brand's voice.

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If you are interested in joining our team, please click on the "Apply Now" button to send your CV and portfolio (if applicable). Alternatively, if you have any questions, please feel free to contact us at [email protected]